The Strawberry Alarm Clock – “The World’s On Fire” (1967)

Band : The Strawberry Alarm Clock (Formed in 1967, in Los Angeles, California, U.S.A.)

Country Of Origin : U.S.A.

Track : “The World’s On Fire” (Opening track)

Album : “Incense And Peppermints (Debut Album)

Label : UNI Records (73014)

Date/Year Of Release : November 1967

Category/Music Genres : Acid Rock, Psychedelic Rock, U.S.A., 1960s


The Strawberry Alarm Clock – “The World’s On Fire”

Video on YouTube

Lyrics 

The world (the world)
Is on fire tonight (tonight)
And this flame that glows (flame that glows)
Is too hot for me to fight (to fight)
Dancing flames (dancing flames)
Twisting, turning out of sight (turning out of sight)
Smoke-filled eyes (smoke-filled eyes)
Crying, “Hold me, hold me tight” (me tight)

Tears of joy
And sad, smiling faces
Oh, make the sparkle above the brightly night

The world (the world)
Is on fire tonight (tonight)
And the flame that flows (flame that flows)
Is still burning oh so bright (so bright)
Blazing arms (blazing arms)
With a heavy appetite (appetite)
The swirling flames (swirling flames)
Blinding everyone in sight (in sight)

Sweat-filled traces
In common places
The price we pay to hear this type of fight

Fire
Fire
Fire
We’re on fire tonight

The song is included on the album “Incense And Peppermints” and it’s the album’s opening track.

“Incense And Peppermints” album 

Album cover photo (front)

Image result for strawberry alarm clock incense and peppermints

The Strawberry Alarm Clock – “Incense And Peppermints” Full Album Audio Playlist on Spotify

Incense and Peppermints is the first album by psychedelic rock band Strawberry Alarm Clock. Released in November 1967, the album reached No. 11 on the Billboard 200 album charts and included the band’s No. 1 Billboard Hot 100 hit “Incense and Peppermints”. In addition to the six official members of the band, the album also featured the flute playing of Steve Bartek, who co-wrote four songs on the album with bass player George Bunnell.

The tracks “The World’s on Fire”, “Rainy Day Mushroom Pillow” and “Incense and Peppermints” were all featured in the motion picture Psych-Out, along with a new song, “Pretty Song from Psych-Out”, which later appeared on the band’s second album, Wake Up…It’s Tomorrow.

A compilation album of the same name (albeit spelled with an ampersand) was released by MCA in 1990. To date, the album has been released on CD only in Japan and (more recently) on Sundazed Records.

Tracks

1. The World’s on Fire (E. King, G. Bunnell, L. Freeman, M. Weitz, R. Seol) – 8:25
2. Birds in My Tree (S. Bartek, G. Bunnell) – 1:54
3. Lose to Live (C. King, T. Stern) – 3:15
4. Strawberries Mean Love (G. Bunnell) – 3:02
5. Rainy Day Mushroom Pillow (S. Bartek, G. Bunnell) – 3:04
6. Paxton’s Back Street Carnival (S. Bartek, E. King, G. Bunnell, L. Freeman, M. Weitz, R. Seol) – 2:04
7. Hummin’ Happy (E. King, G. Bunnell, L. Freeman, M. Weitz, R. Seol) – 2:24
8. Pass Time With The SAC (G. Bunnell, L. Freeman, E. King, J. Pitman, M. Weitz) – 1:21
9. Incense and Peppermints (J. Carter, T. Gilbert) – 2:47
10.Unwind with the Clock (E. King, M. Weitz) – 4:13

Line-up 
George Bunnell – 2nd Bass Guitar, Vocals
Randy Seol – Drums, Bongos, Vibes, Vocals
Lee Freeman –  Rhythm Guitar, Harmonica, Vocals
Edward King – Guitar, Vocals
Mark Weitz – Vocals, Organ, Piano, Harpsichord
Gary Lovetro – 1st Bass Guitar, Vocals

Credits 

Producer – Bill Holmes, Frank Slay

Photography By – Ed Caraeff

Engineer – Paul Buff

Design [Cover Design] – Lazarus/LePrevost

Arranged By – Ed King (2), Howard Davis (2), Mark Weitz

Other [Advice] – Johnny Fairchild

Other [Clothing] – Sat Purish

External Links

The Strawberry Alarm Clock – “Incense And Peppermints” Full Album Video Playlist on YouTube

The Strawberry Alarm Clock – “Incense And Peppermints” Full Album Audio Playlist on Spotify

The Strawberry Alarm Clock – “Incense And Peppermints” Full Album Audio/Video Playlist on Last Fm

The Strawberry Alarm Clock – “Incense And Peppermints” Full Album Download Link on Rockasteria Blog